ANA SOFÍA PULIDO

Multidisciplinary Designer & Creative Lead with international experience in brand identity, motion graphics, UX/UI and digital marketing. I create visually consistent and engaging content to help brands connect, grow, and stay top of mind.

Skills & Expertise

Motion Graphics

I design simple and engaging animations.
Motion graphics help me tell stories in a clear, visual way—ideal for explaining ideas or bringing your brand to life.

Brand Identity

From first idea to final product.

Everything from defining the brand’s personality to creating logos, visual systems, and storytelling that supports your brand and speaks to your audience.

Packaging Design

I design packaging that feels right

for your product.

My goal is to create practical and attractive designs that make the product stand out while staying true to its essence.

Social Media

I create visual content for social platforms.

I design pieces that are true to your brand identity and connect with people in a natural, honest way enhancing your brand values

Gallery

Tiba Salud

I joined Tiba Salud as Art & Design Lead and was later promoted to Brand Manager. I led the creative team and directed the overall visual strategy for both the website and digital campaigns. I also contributed to UX/UI design and helped shape the brandbook, while creating content for social media and paid media.
Skills applied: team leadership, brand strategy, UX/UI, digital marketing.
Tools used: Figma, Illustrator, Photoshop, After Effects, Premiere.

NotCo.

At NotCo, I led the design department in Mexico, ensuring the brand's visual identity was consistently adapted to the local market. I worked on packaging design, advertising strategies, and social media content. One of the key highlights was collaborating with an external agency on a brand awareness campaign that significantly boosted consumer engagement.
Skills applied: team leadership, visual strategy, branding adaptation, campaign development.
Tools used: Illustrator, Photoshop, After Effects, Lightroom, Premiere

Character Illustration

Character illustration has been a continuous personal and professional hobby. My work blends narrative and visual storytelling, often drawing inspiration from daily life, pop culture, and emotional expression. These illustrations are where I explore style, color theory, and digital technique, often adapting to different formats from editorial to animation.
Skills applied: creative exploration, storytelling, digital drawing, color composition.
Tools used: Illustrator, Photoshop, Procreate.

Urban Fork Group

As part of Urban Group, I developed the full visual identity for new restaurant spaces, including logos, menus, social content, and interior moodboards. I also supported community management and ad content creation. This role balanced conceptual branding with day-to-day graphic production for food and lifestyle brands.
Skills applied: branding, content creation, interior concept design, social media strategy.
Tools used: Illustrator, Photoshop, InDesign, Premiere.

Master Projects

During my Professional Master’s in Advanced Digital Video and Motion Graphics, I had the opportunity to sharpen my skills and explore new techniques in the field of audiovisual design and motion graphics.

Each of these projects reflects my growth as a designer, showcasing my ability to craft visual stories, create immersive experiences, and deliver creative solutions for complex projects.